Jeff Turner

Led enterprise-wide Salesforce ecosystem implementation across three business units (marketing, customer success, and sales), turning disconnected operations into a unified revenue engine. Architected a full conference marketing playbook, oversaw a company website rebuild, and aligned enterprise leadership on reporting infrastructure.

• $11M revenue generated. Directly attributed to conference and website lead infrastructure built and managed from the ground up, with an additional $45M in active pipeline produced.
• Enterprise CRM implementation. Led full deployment of Salesforce CRM, Marketing Cloud, and Account Engagement (Pardot) across all three business units, including field mapping with sales and client success and custom reporting for executive leadership.
• Conference playbook architect. Designed and implemented an end-to-end conference strategy (pre-conference outreach, booth experience, live lead capture, and post-conference nurture), all integrated through Salesforce campaigns.
• AI-powered automation. Built automated nurture flows in Account Engagement and developed AI-assisted prospecting and communication tools using Zapier and n8n to accelerate pipeline generation.

Served as the bridge between AI engineering and sales as part of a lean two-person team, championing sales enablement and leading the transition of revenue and marketing operations. Built and executed marketing strategy for new business acquisition and stood up the full revenue operations infrastructure.

• Fortune 100 account stabilization. Sole continuity leader on a $10M+ shared-savings deal after the Director of Sales departed. Held the engagement together, managed all client-facing communications, and saw the deal through to close, preventing a critical revenue loss.
• Dual CRM implementation. Oversaw simultaneous implementation of HubSpot (marketing) and Salesforce (CRM), establishing the company’s first integrated revenue operations infrastructure.
• New-business content engine. Created the marketing strategy and content engine for new business development targeting post-acute care providers and payers.

Joined to build a net-new business development division inside IQVIA’s Healthcare Technology group. Owned the full client lifecycle from prospecting through expansion and developed relationships with national insurance carriers and technology vendors. The division was sunset during COVID-19 before formal quota activation.

• Contractor team leadership. Managed a team of 53 contractors serving national health insurance accounts, overseeing performance, deliverables, and client satisfaction.
• Pipeline development. Identified high-growth opportunities, built sales processes, and delivered tailored solutions to national insurance and healthcare technology clients.
• Vendor relationship expansion. Established and grew strategic partnerships with national technology vendors, expanding the division’s reach and solution offerings.

Entered as Sales & Marketing Manager and quickly expanded scope to build the company’s entire marketing infrastructure from zero, while serving as a project manager on employer PBM RFP engagements with C-suite stakeholders at some of the largest self-insured employers in the country.

• $5M contract renewal. Led a high-stakes executive briefing for the incoming CEO of a national health insurance payor, distilling complex PBM audit findings into a clear strategic narrative that directly resulted in a consulting contract renewal.
• Marketing infrastructure from scratch. Established the company’s first CRM, website, and full media presence, creating a complete inbound and outbound marketing engine where none existed.
• Fortune 100 employer engagements. Managed RFP projects and client relationships with major national PBMs and some of the largest self-insured employers in the country.
• Cross-divisional project tracking. Built and ran a cross-divisional project tracker, aligning multiple internal teams and external stakeholders through complex multi-month audit engagements.

Founded and scaled a multi-state marketing and sales consultancy focused on brand development, customer segmentation, and digital strategy. Built and managed a W2 sales team of five across multiple states, targeting diverse business segments.

• Proprietary outreach tool. Designed a first-contact outreach tool that drove a high rate of conversion from prospect to active client.
• Customer segmentation frameworks. Developed segmentation frameworks that let clients deploy targeted marketing across distinct audience groups and platforms.
• Service-line expansion. Designed and implemented co-working space concepts for commercial real estate investors, extending the offering beyond traditional marketing consulting.

Built a premier guided fly fishing company from the ground up, growing from a startup to a multi-location operation with nearly 40 W2 employees across two locations and guides operating across three states and internationally. Owned full P&L, marketing, sales, operations, and team leadership.

• 8× revenue growth. Scaled the company from $97K to over $776K in revenue in three years through aggressive social strategy, brand building, and relationship-driven sales.
• Team leadership at scale. Managed nearly 40 employees across multiple states and countries, building standardized operational systems and empowering managers to hold service quality.
• Top-client ownership. Personally managed the top 10% of revenue-producing clients, cultivating durable relationships that drove repeat business and rising annual spend.